Founded in 1962, Yujinxiang brand is a four-star international hotel brand originated in Holland. It adheres to the brand characteristics of breaking through tradition and being different, perfectly combines "international standards and local characteristics", advocates the integration of fun into work and life, and advocates "play time any time".
Yujinxiang hotel has formed a strong global network, with more than 190 hotels and more than 18000 rooms. After entering China, Yu Jinxiang has opened two global flagship stores in Shanghai and signed more than 10 projects in just two months under the strong combination of Jinjiang Group, one of the top three global groups, Louvre group, the second largest hotel group in Europe, and Vienna Hotel, the leading hotel in China. Under the strategic background of the group's high-end hotel positioning, Yu Jinxiang has developed rapidly.